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"Think different." was an advertising slogan for Apple, Inc. (then Apple Computer, Inc.) in 1997 created by the Los Angeles office of advertising agency TBWA\Chiat\Day.〔('Think Different': The Ad Campaign that Restored Apple's Reputation ). Retrieved August 12, 2008〕 The slogan has been widely taken as a response to IBM's motto "Think". It was used in a television commercial, several print advertisements, and a number of TV promos for Apple products. Apple's use of the slogan was discontinued with the start of the iMac G4 in 2002. == Television commercials == Significantly shortened versions of the text were used in two television commercials, known as "Crazy Ones", directed by Chiat\Day's Jennifer Golub who also shared the art director credit with Jessica Schulman and Yvonne Smith. According to Jobs’s biography, two versions were created before it first aired: one with Richard Dreyfuss voiceover, and one with Steve Jobs voiceover.〔("Touching: Steve Jobs Voicing One Of Apple's Iconic 'Think Different' Campaign Commercials" ). Geekologie. October 7, 2011〕 In the morning of the first air date, Jobs decided to go with the Dreyfuss version, stating that it was about Apple, not about himself. It was edited at Venice Beach Editorial, by Dan Bootzin, Chiat\Day's in-house editor, and post-produced by Hunter Conner. The text of the various versions of this commercial were written by creative director Rob Siltanen and copywriter Ken Segall. Music was composed by Chip Jenkins for Elias Arts. The one-minute commercial featured black-and-white footage of 17 iconic 20th century personalities. In order of appearance they were: Albert Einstein, Bob Dylan, Martin Luther King, Jr., Richard Branson, John Lennon (with Yoko Ono), Buckminster Fuller, Thomas Edison, Muhammad Ali, Ted Turner, Maria Callas, Mahatma Gandhi, Amelia Earhart, Alfred Hitchcock, Martha Graham, Jim Henson (with Kermit the Frog), Frank Lloyd Wright and Pablo Picasso. The commercial ends with an image of a young girl opening her closed eyes, as if making a wish. The final clip is taken from the All Around The World version of the "Sweet Lullaby" music video, directed by Tarsem Singh; the young girl is Shaan Sahota, Singh's niece. The thirty-second commercial was a shorter version of the previous one, using 11 of the 17 personalities, but closed with Jerry Seinfeld, instead of the young girl. In order of appearance: Albert Einstein, Bob Dylan, Martin Luther King, Jr., John Lennon, Martha Graham, Muhammad Ali, Alfred Hitchcock, Mahatma Gandhi, Jim Henson, Maria Callas, Pablo Picasso, followed by Jerry Seinfeld. This version aired only once, during the series finale of ''Seinfeld''. Another early example of the "Think Different" ads was on February 4, 1998, months before taking the colors out of the logo, where a commercial aired with a snail carrying an Intel Pentium II chip on its back moving slowly, as the Power Macintosh G3 claims that it is twice as fast as Intel's Pentium II Processor.〔(PowerPC vs. Pentium II: Escargot? ) Retrieved February 6, 1998〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Think different」の詳細全文を読む スポンサード リンク
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